Services

Website Design

First, let me say one thing up front – I love working with Squarespace templates! They’re so user-friendly and well-conceived “out of the box” that it makes designing on this platform a real treat.

The Project Questionnaire is an essential tool that provides key insights into your target audience and branding objectives. The questionnaire builds upon our initial consultation to enable me to formulate our strategy for a productive and efficient design process and subsequent launch of your site.

When you engage me for your project, we’ll start off by selecting a Squarespace template (Bedford template displayed here) that best suits your goals. From there, the site will emerge quickly and I will be responsive to your feedback throughout the entire process to ensure that we’re on track for a successful launch, usually within a few weeks from when we commence.

Once the design is near completion, I can help you optimize Squarespace’s built-in SEO capabilities to ensure that your site ranks higher in online searches.

Once we’ve published your site, I’ll lead you through a training session that will empower you to update your site quickly and easily. My goal is to give you the requisite tools to “own” your site and not feel apprehensive about keeping your written and visual communications up to date.

Plus… I’m always here to assist you with making revisions or to offer guidance as your site evolves over time.

Sound good? OK, let’s get started!

Copywriting & Editing

For more than 30 years, I’ve written and edited nearly every type of marketing communications piece that one can find – website copy, white papers, grants, success stories, blogs, press releases, e-books, product sheets, user documentation, newsletters, advertorials and more. You can visit my LinkedIn profile page here to view many of these projects.

My ability to craft messaging that is targeted to your unique audience enhances credibility and makes your pitch much more persuasive.

Based on your input regarding your target market and any existing materials you have, I can edit/refresh your copy and/or create new copy from scratch. I can also help you strategize your messaging so that it resonates more powerfully with those you’re trying to reach.

I encourage you to leverage my experience with the written word so that I can help you achieve optimal impact with your new website.